Apple case study Essay Example | Topics and Well Written Essays - 1750 words

Apple case study - Essay Example The company in its approach, designed strategies based on the market player’s weaknesses and customer generational needs to ensure faster growth. In particular, it integrated superior infrastructural set up than market players, which provided modern recording and sales techniques. This is to ensure that customers receive modern musical services based on broadband and iPod technological enabled systems. Ideally, most customers in the music industry including recorders consider modern technological enabled production system, which ensures good quality hence superior returns. This element enabled Apple to develop its .market rapidly due to its advancement in various aspects, which was a weakness to renowned market players. Variably, the company also integrated its management techniques to ensure effective administration of its resources to ensure quality proceeds, a concept the dominant firms poorly executed. It also provided favorable recording terms with initiation of subsidy f und system to poor artist who would could not sustain recording expenses. This aspect attracted most artist to its services coupled with it modern techniques of production. Further, its technological capacity through adoption of Apple computers, which offered a breakthrough towards effective management, and coordination of web music highly, attracted most individuals including Michael Jackson (Lynch 2009). It is imperative to note that its launching strategy also propelled its performance since it communicated basic information where it provided potential services, which were unique to its rivals. 2. SWOT analysis on Apple business model Apple designed its operations based on superior strategies with a strong focus to gaining competitive benefits and provision of quality services to customers globally (Lynch 2009). In particular, its infrastructural capacity provided its greatest strength, which has significantly contributed to its competitiveness and general performance. Modern gen erational musical production and publishing techniques is critical towards production of superior music with high demand. Variably, its sound management practices have also enhanced its operations compared to its rivals since the administration of its affairs is based on clear ideals and principles. The company has a substantial market share with strong strategic alliance network portfolios, which facilitates its sales and financial prospects for example Nokia and Samsung service providers. Quality production and delivery of service to consumers also forms its major strength in this industry where quality greatly affects performance potentials. Imperatively, the strengths contributed greatly to its sound performance compared to its rivals, which operated on inferior management practices, adopted low quality generational musical infrastructure and poor strategic coordination. Similarly, the company’s opportunities include increased demand of its services, market expansion, new ventures and diversification capacities, and favorable legislation to regulate the industry effectively. Observation of these opportunities is vital since they hold the organizations continuous competitiveness and performance capacity. The organization also faces various threats and weaknesses, which should be addressed to ensure sustainable growth without providing unwarranted leeway to new entrants (Lynch 2009). The strengths and weaknesses include possible new

London School Business & Finance Essay Example | Topics and Well Written Essays - 500 words

London School Business & Finance - Essay Example As the report discusses  internet marketing is an effort that helps to facilitate overall marketing concept by using different internet portals as well as various electronic medium. Global context that are associated with digital improvement is an identical objective that is evident within every marketing practices and assist in enlarging the value that is associated with the overall advertising technique that is provided using electronic media.This essay stresses that in the current complex social domain, it is identifiable that the organisations that are trying to develop its competitive advantage need to maintain a string digital presence. In order to maintain the competitive advantage within the current complex business internet marketing has emerged to be a concept that helps in engaging overall business artillery using large web mediums.  Internet marketing is identified to be a process of marketing as well promoting events that are conducted using the Web, email along with other mediums that helps in fulfilling the needs of internet marketing. Various elements including social media, website, blog, networking, and attractive public interfaces enhances the ability of the internet .Social media is identified to be having certain involvement to increase the overall business campaign virtually.  Now a day’s people highly prefer to conduct online activities and sharing information with the use of digital media.